Buy Now allows the seller to specify a fixed price for the auction at which they are willing to sell the item immediately (this is separate from the start and reserve prices).

Buy Now auctions are identified by a icon.

A buyer can choose the Buy Now option before the reserve price is met. This allows for a fast sale that by-passes the bidding process. The Buy Now option is only available to authenticated buyers.

A Buy Now price can only be added before any bids have been placed on an auction.

Buyers can only purchase items using Buy Now, 20 times within a 24-hour period. Buyers who are not Address Verified are limited to 5 Buy Now purchases within 24-hours.